Brand Mission and Values
Mission Statement
To make thoughtful, handmade designs to share the joy of creating something real. Some are meaningful, some are simply fun. All are made in small batches, each one a little different, just like us.
Core Values
- Keep it real – no fake hype, just stuff we love
- Made by hand – not by faceless factories
- Creative freedom – if we feel it, we print it
- Local love – inspired by Dublin, Ireland, and the quiet things around us
- Quality over quantity – we’d rather make fewer pieces that mean more
What Matters to Us
1. Print Matters
We believe in ink on fabric, screens over templates, and the subtle beauty of imperfection. Screen printing isn’t just how we make — it’s why we make.
2. Design with Integrity
We work with modular shapes, limited palettes, and visual logic. Bauhaus-inspired, yes — but always reinterpreted through our own voice.
3. Small Is Powerful
We’re not chasing trends or volume. We’re chasing meaning — through limited runs, tiny edits, and quiet, intentional design.
4. Philosophy
We believe in the power of small-batch printing — not just as a method, but as a philosophy. Every dot, lines, and shapes are placed with purpose. Every print is made by hand and meant to be felt — not just worn.
5. Experimentation Over Perfection
We love what others might throw away — off-registrations, edge marks, unplanned textures. We’re not afraid of mess, misalignment, or redoing it five times. Every weird outcome teaches us something. That’s part of the fun.
5. Homegrown & Honest
Red Dots is printed from the same space where we drink our morning coffee, with our pug Otis nearby. It's messy, human, and completely real.
6. Family Studio Roots
This is a true family project — shaped by shared routines, laughter, and late-night test prints. We keep it close, so it always stays true.
7. Anti-Trend by Design
We don’t follow seasons or hype. We make what we believe in — designs that will still feel good in five years.
8. Sustainability as Intention
We print what we need, when we need it. We reuse test sheets, limit waste, and favor natural, long-wearing materials whenever possible.
